Creating the World Consumer: Homo Economicus: “The Global Me”

As Chomsky has pointed out, global capitalism sees humanity in terms interchangeable cogs in the production and consumption cycle. The summit of corporate human evolution is transformation into “detribalized, international career men” described enthusiastically by G Pascal Zachary, financial journalist, as being an “informal global aristocracy”, recruited over the world by the corporations, depending totally on their companies and “little upon the larger public,” a new class unhindered by national, cultural or ethnic bonds.[28]

Barnett and Müller quoted Pfizer’s John J Powers as stating that global corporations are “agents for change, socially, economically and culturally.”[29] They stated that global executives see “irrational nationalism” as inhibiting “the free flow of finance capital, technology and goods on a global scale.” A crucial aspect of nationalism is that “differences in psychological and cultural attitudes, that complicate the task of homogenizing the earth into an integrated unit…. Cultural nationalism is also a serious problem because it threatens the concept of the Global Shopping Center.” [30]

It is this “cultural nationalism” which is described by Rivkin, and all other partisans of globalism, as “xenophobia,” unless that “xenophobia” can be marshaled in the service of a military adventure when bribes, embargoes and threats don’t bring a reticent state into line, as in the cases of Serbia, Iraq, and perhaps soon, Libya. Then the American globalist elite and their allies become “patriots,” but still don’t seem to do much combat.

Barnet and Müller cite A W Clausen when he headed the Bank of America, as stating that national, cultural and racial differences create “marketing problems”, lamenting that there is “no such thing as a uniform, global market.”[31] Harry Heltzer, Chief Executive Officer of 3M stated that global corporations are a “powerful voice for world peace because their allegiance is not to any nation, tongue, race or creed but to one of the finer aspirations of mankind, that the people of the world may be united in common economic purpose.”[32]

These “finer aspirations of mankind,” known in other quarters as greed, avarice, Mammon-worship… have despoiled the earth, caused economic imbalance, and operate on usury that was in better times regarded as sin. These “finer aspirations,” by corporate reckoning, have caused more wars than any “xenophobic” dictator, usually in the name of “world peace,” and “democracy.”

The Rivkin doctrine for France — which according to the leaked document, must be carried out in a subtle manner — is a far-reaching subversive program to transform especially the young into global clones devoid of cultural identity, while proceeding, in the manner of Orwellian “doublethink” in the name of “multiculturalism.”


[1] “2010 France Country Dialogue,” PCIP,

[2] “2010 France Country Dialogue,” ibid.

[3] “Founded in 1995 in partnership with the Council on Foreign Relations,” PCIP, Governance,

[4] Corporate and Foundation funding:

[5] S Berthon, Allies At War, (London: Collins, 2001), p. 21.

[6] A Crawley, De Gaulle (London: The Literary Guild, 1969), p. 439.

[7] “The power of holding two contradictory beliefs in one’s mind simultaneously, and accepting both of them….” George Orwell, Nineteen Eighty-Four (London: Martin Secker and Warburg, 1949), Part 1, Ch. 3, p. 32

[8] K R Bolton, “Twitters of the World Revolution: The Digital New-New Left,” Foreign Policy Journal, February 28, 2011,

Tony Cartalucci, “Google’s Revolution Factory – Alliance of Youth Movements: Color Revolution 2.0,” Global Research, February 23, 2011,

[9] C Rivkin, “Minority Engagement Report,” US Embassy, Paris,

[10] G Pascal Zachary, The Global Me: Why Nations will Succeed or Fail in the Next Generation (New South Wales, Australia: Allen and Unwin, 2000).

[11] C Rivkin, op. cit.

[12] K R Bolton, “The Globalist Web of Subversion,” Foreign Policy Journal, February 7, 2011,

[13] C Rivkin, op. cit.

[14] C Rivkin, ibid.

[15] C Rivkin, ibid.

[16] “Mandela honours ‘monumental’ Oppenheimer”, The Star, South Africa, August 21, 2000,

[17] Lynda Loxton, , “Mandela: We are going to Privatise,” The Saturday Star, May 25, 1996, p.1.

[18] ANC daily news briefing, June 27, 2001. See also “Eskom”, ANC Daily News Briefing, June 20, 2001,

[19] Noam Chomsky, Understanding Power: The Indispensable Chomsky (New York: The New York Press, 2002), pp. 88-89.

[20] J Steiner, “Americans in France: Culture: McDonalds in France,”

[21] R J Barnet and R E Müller, Global Reach: The Power of the Multinational Corporations (New York: Simon and Schuster, 1974).

[22] R J Barnet and R E Müller, Ibid., p. 19. For an update on Maisonrouge see: IBM,

[23] Barnett &, Müller, ibid., p. 62.

[24] R J Barnet and R E Müller, ibid.

[25] R J Barnet and R E Müller, ibid., pp. 113-114.

[26] “2010 France Country Dialogue,” PCIP, op. cit.

[27] L Balter, Parenthood in America: An Encyclopaedia, Vol. 1 (Santa Barbara, California: ABC-CLIO, 2000), p. 556.

[28] G Pascal Zachary, The Global Me (New South Wales: Allen & Unwin, 2000).

[29] Barnett & Müller, op.cit., p. 31.

[30] Barnett & Müller, ibid.,p. 58.

[31] Barnett & Müller, ibid.

[32] Barnett & Müller, ibid., p. 106.