The Role of Multiculturalism in the Globalist Agenda

Many nefarious aims have been imposed under the banners of multiculturalism and associated slogans such as “equality” and “human rights.” Like the word “democracy,” used to justify the bombing of sundry states in recent history, these slogans often serve as rhetoric to beguile the well-intentioned while hiding the aims of those motivated by little if anything other than power and greed. One might think of the manner by which the issue of the Uitlanders was agitated to justify the Anglo-Boer wars for the purpose of procuring the mineral wealth of South Africa for the benefit of Cecil Rhodes, Alfred Beit, et al. A similar issue was revived in our own time, under the name of “fighting apartheid,” and while the world was jubilant at the assumption to power of the ANC, the reality has been that while the Africans have not benefited materially an iota, the parastatals or state owned enterprises are being privatized so that they can be sold off to global capitalism. When the patriarch of South African capitalism, Harry Oppenheimer, whose family was a traditional foe of the Afrikaners, died in 2000 Nelson Mandela eulogized him thus: “His contribution to building partnership between big business and the new democratic government in that first period of democratic rule can never be appreciated too much.”[16] The “democracy” Oppenheimer and other plutocrats in tandem with the ANC, had delivered to South Africa is the freedom for global capital to exploit the country. Mandela stated the result of this “long march to freedom” in 1996: “Privatization is the fundamental policy of the ANC and will remain so.”[17]

It is the same outcome for South Africa that was achieved by the “liberation” of Kosovan minerals in the name of “democracy” and in the name of the rights of Muslims under Serb rule, while other Muslims under their own rule are bombed into submission by the USA and its allies. In commenting on the privatization of the Johannesburg municipal water, which is now under the French corporation Suez Lyonnaise Eaux, the ANC issued a statements declaring that: “Eskom is one of a host of government owned ‘parastatals’ created during the apartheid era which the democratically elected government has set out to privatize in a bid to raise money.”[18] The future of parastatals is more relevant to understating what happened in South Africa than the overthrow of apartheid; and provides a case study in the operations of globalism.

The Character of Global Capitalism

The nature of the globalist dialectic has been explained particularly cogently by Noam Chomsky:

See, capitalism is not fundamentally racist – it can exploit racism for its purposes, but racism isn’t built into it. Capitalism basically wants people to be interchangeable cogs, and differences among them, such as on the basis of race, usually are not functional.  I mean, they may be functional for a period, like if you want a super exploited workforce or something, but those situations are kind of anomalous. Over the long term, you can expect capitalism to be anti-racist — just because it’s anti-human. And race is in fact a human characteristic — there’s no reason why it should be a negative characteristic, but it is a human characteristic. So therefore identifications based on race interfere with the basic ideal that people should be available just as consumers and producers, interchangeable cogs who will purchase all the junk that’s produced — that’s their ultimate function, and any other properties they might have are kind of irrelevant, and usually a nuisance.[19]

France as a Social Laboratory for Globalization: Paris as a “Global City”

The Rivkin offensive is the latest in a long-time program of undermining French identity. France is a dichotomy of cosmopolitanism as the result of its bourgeoisie revolution of 1789, while nonetheless maintaining a stubborn traditionalism and nationalism, which the globalists term “xenophobia.” It is manifested in even small ways such as the legal obligation of French public servants and politicians to only speak to foreign media in French, regardless of their knowledge of any other language; or the widespread resistance in France to McDonald’s. France, like much of the rest of the world, is however fighting a losing battle against globalization. Jeff Steiner’s column “Americans in France,” refers to the manner by which the French at one time resisted the opening of the American fast food franchise as “part of an American cultural invasion.” Steiner writes:

…That seems to be past as McDonalds has so become a part of French culture that it’s not seen as an American import any longer, but wholly French. In short, McDonalds has grown on the French just like in so many other countries.

I’ve been to a few McDonalds in France and, except for one in Strasbourg that looks from the outside to be built in the traditional Alsacien style, all McDonalds in France that I have seen look no different than their American counterparts.

Yes, there are those that still curse McDo (They are now a very small group and mostly ignored.) as the symbol of the Americanization of France and who also see it as France losing its uniqueness in terms of cuisine. The menu in a French McDonalds is almost an exact copy of what you would find in any McDonalds in the United States. It struck me as a bit odd that I could order as I would in the United States, that is in English, with the odd French preposition thrown in.

If truth were told, the French who eat at McDonalds are just as much at home there as any American could be.[20]

This seemingly minor example is actually of much importance in showing just how a culture as strong as that of, until recently, an immensely proud nation, can succumb, especially under the impress of marketing towards youngsters. It is a case study par excellence of the standardization that American corporate culture entails. It is what the globalist elite desire on a world scale, right down to what one eats. It is notable that the vanguard of the initial resistance to the opening of McDonald’s came from farmers, a traditionalist segment of Europe’s population that are becoming increasingly anomalous, and will under the globalist regime become an extinct species in the process of agricultural corporatization.

Nonetheless, given France’s historical role of maintaining sovereignty in the face of US interests, even in the current time with its opposition to the war against Iraq, France remains one of the few potentially annoying states in Europe. An added concern is that the French, despite their acceptance of McDonald’s, and their liking for American trash TV, will translate the remnants of their “xenophobia” into the election to Office of a stridently anti-globalist party, as reflected in the electoral ups and downs of the Front National, whose policy would not be in accord with either US foreign policy, or with privatization and cultural Americanization. Hence the Front National, like other anti-globalist parties, can be attacked by red-herring slogans about “racism” and “hate” to deflect from the real concern which is anti-globalization. This is a major reason for Rivkin’s far-reaching subversive and interventionist program to assimilate Muslims into French society, which in so doing would also have the result of fundamentally transforming French consciousness into a more thoroughly cosmopolitan mold. The intention is clear enough in the Rivkin Embassy documents where it is stated that the Embassy will monitor the effects of the “outreach” program on the “decrease in popular support for xenophobic political parties and platforms.”

R J Barnet and R E Müller in their study of the global corporation, Global Reach,[21] which was based on interviews with corporate executives, showed that the French business elite have long been seeking to undermine the foundations of French tradition. Jacques Maisonrouge, president of the IBM World Trade Corporation “likes to point out that; ‘Down with borders’, a revolutionary student slogan of the 1968 Paris university uprising – in which some of his children were involved – is also a welcome slogan at IBM.”[22] Maisonrouge stated that the “World Managers” (as Barnett and Muller call the corporate executives) believe they are making the world “smaller and more homogeneous.”[23] Maisonrouge approvingly described the global corporate executive as “the detribalized, international career men.” [24] It is this “detribalization” that is the basis of a world consumer culture required to more efficiently create a world economy.

In the 1970s Howard Perlmutter and Hasan Ozekhan of the Wharton School of Finance Worldwide Institutions Programme prepared a plan for a “global city.” Paris was chosen for the purpose. Prof. Perlmutter was a consultant to global corporations. His plan was commissioned by the French Government planning agency on how best to make Paris a “global city.” Perlmutter predicted that cities would become “global cities” during the 1980s. For Paris this required “becoming less French” and undergoing “denationalization.” This, he said, requires a “psycho-cultural change of image with respect to the traditional impression of ‘xenophobia’ that the French seem to exclude.” The parallels with the current Rivkin program are apparent. Perlmutter suggested that the best way of ridding France of its nationalism was to introduce multiculturalism. He advocated “the globalization of cultural events” such as international rock festivals, as an antidote to “overly national and sometimes nationalistic culture.”[25]

Is this aim of undermining France’s “overly national and sometimes nationalistic culture” the purpose of Rivkin’s interest in associations between Hollywood and French culture, as reported by the PCIP itself in regard to the delegation that met in France in 2010, when, “the delegation explored the connections between media and culture in California (Hollywood) and France.”[26] Rivkin knows the value of entertainment in transforming attitudes, especially among the young. After working as a corporate finance analyst at Salomon Brothers, Rivkin joined The Jim Henson Company in 1988 as director of strategic planning. Two years later, he was made vice president of the company. The Jim Henson Company, while producing the endearing characters of “Sesame Street,” had a social agenda directed at toddlers. The social engineering purpose becomes evident when one recalls that the production was funded by the Ford Foundation, the Carnegie Corporation, and the US Office of Education. Lawrence Balter, professor of applied psychology at New York University, wrote of the production that it, “…introduced children to a broad range of ideas, information, and experiences about diverse topics such as death, cultural pride, race relations, people with disabilities, marriage, pregnancy, and even space exploration.” The series was the first to employ educational researchers, with the formation of a Research Department.[27] Of passing interest is that the Carnegie Corporation and the Ford Foundation are also patrons of the Pacific Council on International Policy. Whether one thinks that such methods aimed at pre-schoolers are laudable depends on one’s perspective, just as one might agree with the Rivkin program of inculcating French youth with globalist ideals in the service of “American interests.”