It would come as no surprise that the very same people lambasting Obama for attempting to infiltrate America’s school system in an effort to indoctrinate the malleable minds of our youth are staunch advocates of the United States’ military might, planetary hegemony, who sport “Support Our Troops” bumper stickers on their American-made, gas-guzzling clunkers. The irony here is that the people who are apparently trying to “protect” our children from the grasp of “big government” have no problem with federally-mandated programs that, not only allow, but guarantee US military recruiters access to school kids. It seems that while they fear the multicultural commander-in-chief’s motives for telling students to study hard, they are just fine with the military’s invasion of those same students’ privacy in an effort to condition them to kill indigenous people in foreign countries at the behest of that same commander-in-chief.
A recent piece by journalist David Goodman reveals:
In the past few years, the military has mounted a virtual invasion into the lives of young Americans. Using data mining, stealth websites, career tests, and sophisticated marketing software, the Pentagon is harvesting and analyzing information on everything from high school students’ GPAs and SAT scores to which video games they play. Before an Army recruiter even picks up the phone to call a prospect…the soldier may know more about the kid’s habits than do his own parents.
Goodman, in his Mother Jones article, explains that a provision slipped into the No Child Left Behind act by Louisiana Republican then-Representative (now Senator) David Vitter and signed into law by George W. Bush in 2002, was a boon to military recruiters. The provision “requires high schools to give recruiters the names and contact details of all juniors and seniors. Schools that fail to comply risk losing their NCLB funding.” As a result, Goodman continues, “this little-known regulation effectively transformed President George W. Bush’s signature education bill into the most aggressive military recruitment tool since the draft. Students may sign an opt-out form — but not all school districts let them know about it.”
But that’s not all.
Goodman reports that, in 2005, it was discovered that the Pentagon had spent the past two years amassing records from Selective Service, state DMVs, and data brokers to create a database of tens of millions of young adults and teens, some as young as 15, Goodman reports. The result of this massive data-mining project, overseen by the Joint Advertising Market Research & Studies program, is a recruiting database holding over 34 million names. The JAMRS database, run by credit report heavyweight Equifax, is described by its own website as “arguably the largest repository of 16-25-year-old youth data in the country.”
Ari Rosmarin, Senior Advocacy Coordinator at the New York Civil Liberties Union and currently working on the NYCLU’s “Project on Military Recruitment and Students’ Rights,” explains how difficult, if not impossible, it is for students to opt-out of the JAMRS database. In an interview on Democracy Now!, Rosmarin said, “According to the Pentagon, the only way to what they call opt-out of the database is for your parent — a student cannot do this his or herself — a parent needs to send a letter to the Pentagon, asking the Pentagon to take their student out of the list. And even then, you’re not removed from the list; you’re put into what’s called a suppression file, which is a separate list within the JAMRS system and database system that keeps you away out of that list, but you’re never really removed from the list.”
Even though the NYCLU filed and ultimately settled a lawsuit against the Pentagon in 2005, charging them with violating the Privacy Act and the Defense Act, which prohibits keeping information on students as young as fifteen, maintaining the information for over three years, the collection of Social Security numbers, and clarifying opt-out information, the military refused to cease the collection of racial and ethnic data.
This data is vital because the recruiters prey on poor and minority students. As a result, black and latino kids wind up in the military in disproportionate numbers to all other demographics. Eric Ruder reports, “In 1995, Tom Wilson, then a high-level official in charge of the Army’s personnel department, let the truth slip out in an interview. He explained how the military targeted students “particularly in inner cities…I hesitate to use the term at-risk kids, but kids who would otherwise be called at-risk.” Perhaps the war-crazy right-wing in this country was worried that if minority students are inspired by an African-American president’s motivation to become writers, inventors, doctors, lawyers, or architects, there might not be enough soldiers left to invade and occupy more foreign countries.
The Pentagon spends roughly $600,000 every year collecting information from commercial data brokers such as the Student Marketing Group and the American Student List, which keep records on millions of high school students. The government also secretly gathers information from unsuspecting internet users, vocational test-takers, and even videogame enthusiasts. Goodman reports,
This year, the Army spent $1.2 million on the website March2Success.com, which provides free standardized test-taking tips devised by prep firms such as Peterson’s, Kaplan, and Princeton Review. The only indications that the Army runs the site, which registers an average of 17,000 new users each month, are a tiny tagline and a small logo that links to the main recruitment website, GoArmy.com. Yet visitors’ contact information can be sent to recruiters unless they opt out, and students also have the option of having a recruiter monitor their practice test scores. Terry Backstrom, who runs March2Success.com for the US Army Recruiting Command at Fort Knox, insists that it is about “good will,” not recruiting. “We are providing a great service to schools that normally would cost them.”
Recruiters are also data mining the classroom. More than 12,000 high schools administer the Armed Services Vocational Aptitude Battery, a three-hour multiple-choice test originally created in 1968 to match conscripts with military assignments. Rebranded in the mid-1990s as the “ASVAB Career Exploration Program,” the test has a cheerful home page that makes no reference to its military applications, instead declaring that it “is designed to help students learn more about themselves and the world of work.” A student who takes the test is asked to divulge his or her Social Security number, GPA, ethnicity, and career interests—all of which is then logged into the JAMRS database. In 2008, more than 641,000 high school students took the ASVAB; 90 percent had their scores sent to recruiters. Tony Castillo of the Army’s Houston Recruiting Battalion says that ASVAB is “much more than a test to join the military. It is really a gift to public education.”
To put all its data to use, the military has enlisted the help of Nielsen Claritas, a research and marketing firm whose clients include BMW, AOL, and Starbucks. Last year, it rolled out a “custom segmentation” program that allows a recruiter armed with the address, age, race, and gender of a potential “lead” to call up a wealth of information about young people in the immediate area, including recreation and consumption patterns. The program even suggests pitches that might work while cold-calling teenagers. “It’s just a foot in the door for a recruiter to start a relevant conversation with a young person,” says Donna Dorminey of the US Army Center for Accessions Research.
