Apple (NASDAQ: AAPL) is preparing to open preorders for a new Apple TV 4K and HomePod mini, according to Bloomberg’s Mark Gurman in his Power On newsletter.
Gurman reported that both devices will be unveiled on Tuesday, October 13, with availability in stores expected by Friday, October 30.
Apple has officially confirmed only the launch date, through a “Welcome home” teaser posted by marketing chief Greg Joswiak.
The stock was trading at approximately $337 after falling more than 2.5% in early trading on October 9, following a Nikkei Asia report that Apple cut iPhone 18 Pro component orders.
Gurman says the new Apple TV 4K will feature an A19 chip, while the HomePod mini will receive an S10 chip, with Apple’s new smart home hub, HomeView, expected around mid-November.
On his Power On podcast, Gurman tied the timing of both releases to a single strategic factor, saying: “They’ll rely on Siri AI.”
The Wearables, Home and Accessories segment, where both products are categorized, has contracted for three consecutive years, falling from $41.24 billion in fiscal 2022 to $35.69 billion in fiscal 2025, a decline of roughly 13%.
That segment’s share of total Apple revenue also slipped, dropping from 10.5% to 8.6% over the same period, highlighting the diminishing weight of hardware in Apple’s overall business mix.
Services, by contrast, climbed from $68.43 billion in fiscal 2021 to $109.16 billion in fiscal 2025, representing approximately 60% growth and now accounting for 26.2% of total company revenue.
A 10% uplift to the Wearables, Home and Accessories segment would add only around $3.6 billion, representing less than 1% of Apple’s $416.16 billion in fiscal 2025 revenue.
Apple began bundling Apple TV and Apple Arcade with paid iCloud+ subscriptions across more than 100 countries in September, giving a faster Apple TV box a potential role as a Services-feeding device.
Tuesday’s pricing announcement will also define the competitive dynamics, with a competitively priced HomePod mini hitting Sonos (NASDAQ: SONO) hardest, given that speakers represent its core business.
Amazon (NASDAQ: AMZN) and Alphabet (NASDAQ: GOOGL) use Echo and Nest devices to maintain the presence of Alexa and Gemini in homes, meaning both now face a smarter competitor for the same living room real estate.
For Apple investors, October 30 is the more consequential date, as early real-world performance of Siri AI will determine whether the home lineup can credibly accelerate the company’s Services business.
If early reviews flag persistent Siri shortcomings, the argument for these devices driving a meaningful recovery in Apple’s home business would lose significant force.
