I have emphasized this likelihood – that the destruction of WTC 7 was a botched operation – because if true it provides the clearest possible illustration of the theme of this essay, namely, that SCADs can be hidden in plain sight. There are literally dozens of problems in the official account of 9/11 sufficiently serious to show the official story to be false. But the clearest proof is provided by the video of this enormous building coming straight down in absolute free fall. And yet even though this proof has existed in plain sight for all these years, the fact that 9/11 was an inside job, and hence a State Crime Against Democracy, has remained a hidden fact, at least in the sense that it is not part of the public conversation. If the destruction of WTC 7 was a botched operation, then the hiding of the fact that 9/11 was a SCAD is even more impressive. How has this hiding been achieved?

Hiding SCADs: The Role of the Mainstream Media

Peter Dale Scott, discussing the erosion of the US Constitution in recent times, suggests that “this erosion has been achieved in part through a series of important deep events in [post-World-War-II] American history – events aspects of which . . . will be ignored or suppressed in the mainstream media.”85 Indeed, Scott adds:

“[T]he mainstream U.S. media . . . have become so implicated in past protective lies . . . that they, as well as the government, have now a demonstrated interest in preventing the truth about any of these events from coming out. This means that the current threat to constitutional rights does not derive from the deep state alone. . . . [T]he problem is a global dominance mindset that prevails not only inside the Washington Beltway but also in the mainstream media . . . , one which has come to accept recent inroads on constitutional liberties, and stigmatizes, or at least responds with silence to, those who are alarmed by them. . . . [A]cceptance of this mindset’s notions of decorum has increasingly become a condition for participation in mainstream public life.”86

Referring thereby to events such as the JFK assassination, the Tonkin Gulf hoax, and 9/11, Scott by “deep events” means the same types of events called SCADs by the authors of the symposium on that topic. Indeed, one of those authors explicitly cites Scott’s writings, treating his “deep events” as examples of SCADs and quoting his statements about the complicity of the mainstream media in covering up the truth about these events.87

These authors also make the same point themselves, remarking that “the U.S. government’s account of 9/11 [is] parroted by the mainstream media”88 and commenting on “the profound disavowal of still burning, molten questions originating at 9/11 Ground Zero gone begging by the American media.”89

Besides parroting the government’s account of 9/11 and stigmatizing those who provide alternative accounts with the discrediting label “conspiracy theorists,” how has America’s mainstream media kept the truth about WTC 7 hidden from the majority of the American people? Through various means, including the following:

First, by never replaying the statements by Dan Rather and other reporters about how the collapse of WTC 7 looked just like a controlled demolition.

Second, by seldom if ever replaying the video of this building’s collapse.

Third, by never mentioning credible critiques of the official account. For example, The Mysterious Collapse of World Trade Center 7: Why the Final Official Report about 9/11 is Unscientific and False, which has been endorsed by prestigious scientists and engineers, has never been reviewed in the mainstream media, even though my previous 9/11 book, The New Pearl Harbor Revisited, was a Publishers Weekly “Pick of the Week” in 2008.90

Fourth, by never mentioning, except for one story that apparently slipped through,91 the existence of an organization called Architects and Engineers for 9/11 Truth, which by now has some 1,200 professional architects and engineers calling for a new investigation of WTC 7 as well as the Twin Towers.92

Fifth, by never reporting scientific evidence contradicting the official account of these buildings’ destruction, such as the reported discovery of nanothermite in the WTC dust.

Sixth, by overlooking the fact that NIST’s report on WTC 7 omitted an enormous amount of evidence showing that explosives and/or incendiaries must have been used. For example, although the New York Times in 2002 called the piece of Swiss-cheese steel recovered from this building “the deepest mystery uncovered in the investigation,” it did not issue a peep when NIST’s 2008 report on this building failed to mention this piece of steel and even claimed that no steel from this building had been identified: The Times clearly knew better but said nothing.

Seventh, by not mentioning the fact, even after it was reported in my 2009 book, The Mysterious Collapse of World Trade Center 7, that NIST had used various types of fabricated evidence to support its theory of a fire-induced collapse.

Eighth, by reporting NIST’s August 2008 press briefing, in which Shyam Sunder announced, triumphantly, that the “the reason for the collapse of World Trade Center 7 is no longer a mystery” and that “science is really behind what we have said,” but then not reporting on NIST’s final report in November of that year, in which NIST almost explicitly admitted that science does not stand behind, but instead contradicts, its theory of this building’s collapse.

Ninth, by systematically ignoring the fact that the official account of WTC 7’s collapse has implications for many fields that, if taken seriously by leaders in those fields, would demand revolutionary changes in both theory and practice.93

Conclusion and Proposal

Through these and related means, the truth about the collapse of WTC 7 has been effectively hidden, even though it has existed in plain sight all these years. Even the bare fact of the collapse itself has been so effectively hidden that in 2006 over 40 percent of the American public did not know about it, and in 2009 a judge in New York City, upon hearing a reference to Building 7, asked: “Building what?”

I offer this essay as a case study in the power of the forces behind SCADs or deep events to hide things that exist in plain sight, because if they can hide the straight-down free-fall collapse of a 47-story building captured on video in broad daylight, they can hide almost anything.

I say this, however, not to instill despair, but to point to the seriousness of the problem, and also to pave the way for making a proposal. Recognizing the high correlation between those who know about the collapse of WTC 7 and those who believe that a new – or rather real – 9/11 investigation is needed, I propose that the international 9/11 Truth Movement initiate, starting this September, a world-wide, year-long “Building What?” campaign. Through this campaign, we would seek to make the fact of its collapse so widely known that the mention of Building 7 would never again evoke the question: “Building What?”94

The author wishes to thank Tod Fletcher, Jim Hoffman, and Elizabeth Woodworth for help with this essay.