SoFi Technologies (NASDAQ: SOFI) has endured a punishing stretch for shareholders, with its stock down more than 50% from its peak recorded last November.
The sell-off recently drove shares to a fresh 52-week low, reflecting a combination of company-specific setbacks and broader market headwinds.
One of the most significant blows came at the start of the year, when SoFi lost a key technology platform customer, identified as Chime, triggering a sharp revenue decline in that segment.
The customer departure translated into a $28 million, or 27%, year-over-year drop in technology platform revenue during the first quarter of 2026.
Investors were further unsettled in July when SoFi raised its full-year sales outlook to between $4.75 billion and $4.85 billion but stopped short of lifting its profit guidance alongside that revision.
The broader lending environment is adding pressure, with the American Bankers Association’s Credit Conditions Index sitting below the pivotal 50 level for seven consecutive quarters.
Despite the turbulence, SoFi’s core operating metrics continue to point in a positive direction, with second-quarter revenue climbing 40% year over year to $1.2 billion.
EBITDA also improved by 44% during the same period, signaling that the underlying business retains meaningful earnings momentum.
SoFi’s total customer count reached a record 15.8 million in the second quarter, representing a 35% increase compared to the same period in 2025.
The loss of Chime as a platform client is not viewed as catastrophic in isolation, though concerns linger about whether additional platform customers could eventually follow.
Analysts who remain constructive on the stock argue that earnings growth and customer expansion have only begun to approach their long-term potential.
Given those trajectories, the argument is that SoFi stock could finish at least 50% higher than current levels by the close of 2030, rewarding patient investors willing to look past near-term noise.
