MAGA Inc., President Donald Trump’s super PAC, has made an additional $5 million investment into the Texas Senate race, building on an earlier $10 million commitment to the contest.
The latest spending tranche adds to a growing financial push aimed at securing a Republican hold on one of the most closely watched Senate seats of the 2026 midterm cycle.
The earlier $10 million payment was directed to Del Ray Media, a political media company, funding attack ads against Texas state Rep. James Talarico, Paxton’s Democratic opponent.
That initial outlay was structured as $5 million in support of Texas Attorney General Ken Paxton’s campaign and an equal $5 million in spending against Talarico.
Alex Pfeiffer, a MAGA Inc. spokesperson, told The Hill that the ads focus on how “High Tax Talarico” is planning to “take money out of Texans’ pockets.”
Trump stated that MAGA Inc. has $1 billion at its disposal, though reports from June placed the war chest’s actual finances closer to $400 million.
Trump added that MAGA Inc. plans to spend between $400 and $500 million ahead of November’s midterms, with the remainder earmarked for the 2028 election cycle.
Paxton surged in the Republican primary after earning Trump’s endorsement, but has struggled to build a durable polling lead over Talarico since that victory.
This is notable given Trump carried Texas by roughly 14 points in the 2024 presidential election, yet Paxton trailed Talarico by 6 points in an August survey from Texas Public Opinion Research.
Talarico also led Paxton 48 percent to 44 percent in a recent AARP survey of likely Texas voters, a margin that falls outside the poll’s 3.3 percentage point error threshold.
Decision Desk HQ has assigned Talarico a 55 percent probability of winning the race, reflecting the surprisingly competitive nature of the contest.
Talarico is attempting to become the first Democrat to win a Texas Senate race since former Sen. Lloyd Bentsen, adding a historic dimension to the campaign.
Paxton’s campaign did receive a significant financial boost when Texas PAC, a GOP-aligned group, contributed $53.8 million to help close a major funding gap with Talarico.
The combined Republican spending effort underscores how seriously party leadership is treating a state that, until recently, was considered safely out of Democratic reach.
