Independent UK specialty chain 92 Degrees Coffee is set to open in a string of Sainsbury’s supermarkets across the country, according to co-founder Jack Brewitt, in a move that lands as the grocer continues a multi-year run of market share gains.
The Partnership
Speaking on LinkedIn, Brewitt announced the collaboration, which will begin with a first location opening in Neston on 16 September 2026, with further openings planned before the end of the year.
“Ketch & Co have been working with Sainsbury’s to bring 92 Degrees Coffee shops into a number of stores across the UK,” Brewitt said in the post.
He described the move as a major step in bringing the company’s coffee into a new retail format and in front of a wider customer base, calling it a significant moment for the brand as it enters supermarket locations for the first time.
92 Degrees Coffee currently operates more than 20 locations across the north west of England and Scotland. The company was founded in 2014, opening its first micro-roastery and café in Liverpool the following year.
Sainsbury’s Recent Performance
The tie-up comes as Sainsbury’s has been posting some of its strongest results in years. For the financial year to 28 February 2026, the retailer reported a 55.3 percent increase in profit after tax, reaching £393 million, helped by reduced losses from its discontinued financial services arm and lower restructuring charges. Group revenue rose 2.7 percent to £33.64 billion, while sales excluding fuel climbed 4.9 percent to £25.87 billion, with grocery sales up 5.2 percent on continued volume growth and market share gains.
The retailer has now outperformed the wider grocery market for six consecutive years, according to chief executive Simon Roberts, who has pointed to sustained investment in value, quality and availability as the driver, even as the company absorbed cost inflation rather than passing all of it on to shoppers.
Online grocery has been a particular strength, with sales rising 13 percent in the 2025/26 financial year and quick commerce sales reaching £700 million. Convenience stores have also performed well, supported by new openings and refurbishments, while general merchandise and Argos have lagged behind the core food business, with space increasingly reallocated toward groceries under the retailer’s “More for More” strategy.
Trading into the current financial year has continued in a similar vein. First-quarter results to 20 June 2026 showed total sales up 3.1 percent, with grocery sales climbing 3.6 percent and fresh food sales up 5 percent, aided by record berry and burger sales during a May heatwave. Sainsbury’s said it remains on track to deliver £1 billion in cost savings by March 2027 under its “Next Level Sainsbury’s” strategy.
Bringing an established independent coffee brand into stores fits a broader pattern in that strategy, as Sainsbury’s has leaned on food-led investment, including fresh and premium ranges such as Taste the Difference, to sustain the volume growth that has underpinned its recent numbers.
