Apple Inc. (NASDAQ: AAPL) has increased the monthly price of its Apple TV+ streaming service from $12.99 to $14.99, with the annual plan rising from $99 to $119 per year.
The company also lifted the price of its Apple One subscription bundle, which packages together Apple TV+, Apple Music, iCloud storage, and Apple Arcade into a single plan.
Apple One’s individual tier now costs $21.95 per month, up from the previous rate of $19.95, representing a $2 monthly increase for subscribers.
The latest hike marks the second consecutive year Apple has raised its streaming prices, having previously pushed Apple TV+ from $9.99 to $12.99 just one year ago.
When Apple TV+ launched in 2019, the service was priced at just $4.99 per month, meaning the platform has nearly tripled in cost over roughly seven years.
Apple is far from alone in raising prices, as competitors including Netflix, Peacock, Amazon Prime, Hulu, Disney+, Paramount+, Max, and YouTube Premium have all implemented increases in recent years.
The Apple TV+ library includes popular titles such as “Ted Lasso,” “The Morning Show,” “Severance,” “Silo,” “Your Friends and Neighbors,” and “Mark Matter,” along with exclusive rights to Charlie Brown specials and Formula 1 racing coverage.
Apple Music also saw a price increase in July, moving from $10.99 to $11.99 per month, adding further pressure on subscribers who rely on multiple Apple services.
The price adjustments come as Apple reported a record June quarter, generating $109.4 billion in revenue and surpassing analyst estimates of $108.65 billion.
The strong quarterly result was driven in part by a 22% jump in iPhone sales and record spring quarter Mac revenue, alongside tariff refunds that added roughly 5% to profit during the period.
The earnings report was notably the final one before CEO Tim Cook steps down from his leadership role at the company.
