Meta Platforms (NASDAQ: META), the technology giant behind Facebook, Instagram, and WhatsApp, has hired long-time Amazon Web Services CEO Dave Brown in a significant move to strengthen its artificial intelligence leadership.

Brown is departing AWS after nearly 19 years with the company, bringing with him a wealth of experience at the forefront of cloud computing infrastructure.

During his tenure at Amazon, Brown helped launch the company’s landmark EC2 cloud service, a foundational product in the modern cloud industry.

Most recently, Brown managed AWS’s compute and machine-learning units, including the Bedrock and SageMaker platforms, giving him direct expertise in the AI tools now central to enterprise technology.

The hire signals that Meta is serious about building out its own AI cloud product, according to analysts at Wedbush, who closely follow the company’s strategic direction.

Wedbush analyst Matt Bryson said the move supports the assumption that Meta remains dedicated to extending its AI infrastructure well into the future.

Bryson also noted there is no sign the company is pulling back on capital spending or changing its strategy because of excess data center capacity.

Wedbush added that Brown might alternatively focus on extending the company’s internal AI infrastructure rather than launching an outward-facing cloud product.

The hiring comes as major technology companies race to construct larger AI platforms and secure the computational power required for increasingly complex models.

Meta has continued to invest heavily in AI infrastructure and views experienced cloud executives as a vital component of its long-term competitive strategy.

Investors will be watching closely for further signs that Meta intends to extend its AI offerings beyond its consumer platforms and into enterprise cloud services.

The recruitment of a figure with Brown’s profile underscores the scale of ambition Meta holds for its AI division as competition in the cloud and AI sectors intensifies globally.