Cathie Wood’s ARK Investment Management continued accumulating shares in SoFi Technologies (NASDAQ: SOFI), purchasing 54,838 shares worth approximately $1 million on Thursday.
The buy came through the ARK Innovation ETF (ARKK) and represents the fourth consecutive purchase of SOFI stock by Wood within a single week.
On July 1, ARK bought roughly $85,700 worth of SoFi shares, before spending approximately $5.3 million across the two preceding trading days.
The repeated purchases signal Wood’s sustained confidence in the fintech firm, which has faced considerable headwinds in 2026, with SOFI shares down more than 33% year to date.
SOFI stock climbed 0.88% in the overnight session heading into Monday, a move that analysts and retail investors largely attributed to ARK’s disclosed buying activity.
Wood’s purchases are consistent with her positive view of the proposed CLARITY Act, legislation that aims to establish clearer regulatory rules for digital assets.
SoFi has been active on the product front, recently launching SoFi Small Business Loans, which offers fixed-rate financing of up to $250,000 with fast eligibility checks and funding within 24 hours of approval.
In June, the company introduced Composer by SoFi, an AI-powered investing platform that allows users to turn investment ideas into automated strategies, test them with historical data, and execute them according to predefined rules.
Retail sentiment around SOFI stock remained in bearish territory, though many investors took note of Wood’s continued accumulation during a period of broader market weakness.
“While many tech and AI names sold off Thursday afternoon, ARKK still added another 54,838 SOFI shares… Whether you agree with Cathie or not, it’s notable they continued accumulating SoFi into market weakness rather than waiting for a better day,” one user noted on Stocktwits.
A more optimistic voice on the platform argued that “over the past few years, she has bought and sold at the EXACTLY right times. And last week she bought. History says that will prove to be a very smart purchase.”
Not all investors were persuaded, with one bearish user offering a contrarian read: “When ark invest (Cathy wood) buys its time to sell.”
The divergence in retail opinion reflects the polarizing track record ARK’s funds have carried in recent years, even as Wood continues to build conviction in fintech and digital asset-adjacent names.
