Lloyds Banking Group (LON: LLOY) has announced it will retire the 173-year-old Halifax brand, migrating all customer accounts to Lloyds over time.
The move will make Lloyds the group’s sole retail banking brand across England, Wales and Northern Ireland, consolidating its consumer-facing operations under one name.
Halifax branches will not be closed as part of the transition, but all locations will be rebranded to Lloyds as the overhaul takes effect.
New customers will no longer be able to open Halifax accounts, marking the beginning of the end for one of Britain’s most recognizable banking names.
Existing Halifax customers will face no immediate disruption, though the bank confirmed changes will begin arriving “in the coming days and weeks.”
Account numbers, sort codes and Financial Services Compensation Scheme protection will remain unchanged throughout the transition, the bank confirmed.
In the coming weeks, Halifax customers will be invited to migrate to the Lloyds app and online banking platform ahead of a broader account rebrand.
Halifax mortgages will remain available through intermediaries until 2027, at which point they will be rebranded under the Lloyds Intermediaries banner.
Jas Singh, chief executive of consumer relationships at Lloyds, sought to reassure customers that the transition would preserve the features they value most about their current banking experience.
“As Halifax changes to Lloyds, our Halifax customers will keep everything they know and love today – the same fantastic app design, the same friendly faces in our branches – even the same sort code and account number,” Singh said.
Singh added that Halifax customers would gain access to a broader suite of products as Lloyds customers, including Club Lloyds, Lloyds Premier, Lloyds Ultra and Lloyds Rewards.
“Our Lloyds customers are already benefiting from a significant investment into propositions like Club Lloyds, Lloyds Premier, Lloyds Ultra and Lloyds Rewards – and now we’re really excited that Halifax customers can bank on Lloyds for more,” Singh said.
The decision represents one of the most significant brand consolidations in British retail banking in recent memory, ending Halifax’s independent identity after more than a century and a half.
