PMI, a global licensed products manufacturer, has launched a new Fast & Furious collectible line exclusively at Walmart (NYSE: WMT) stores nationwide and on Walmart.com.
The collection arrives as the Fast & Furious franchise marks its 25th anniversary, making it a milestone moment for fans and collectors alike.
Each collectible is packaged inside a blind capsule shaped like a NOS bottle, directly referencing one of the franchise’s most recognizable symbols and instantly evoking its high-speed identity.
Priced at $9.97 and rated for ages 8 and up, every NOS Capsule contains a character figure paired with a custom car, along with a sticker set, mini poster and a wheelbase for scene building.
There are 12 character and car combinations available to collect, featuring fan-favorite characters including Dominic Toretto, Brian O’Conner, Letty Ortiz, Luke Hobbs, Deckard Shaw, Roman Pearce and Han Lue.
Rare collectibles are also included across the range, adding an additional layer of surprise and driving repeat purchases among dedicated collectors.
Omer Dekel, CEO of PMI, commented on the launch, saying: “Fast & Furious is a global phenomenon because of its unforgettable characters, adrenaline-fueled action, and loyal fan community.”
Dekel added: “As one of Universal’s official collectibles partners, we’re excited to kick off our collaboration with a product that captures the energy of the franchise and allows fans to collect, display, and celebrate the world of Fast & Furious during this milestone anniversary.”
The launch is part of a multi-year global licensing agreement between PMI and Universal, which will span several of Universal’s most recognizable entertainment brands with additional product releases expected in 2027 and beyond.
The Fast & Furious franchise has earned more than $7 billion at the worldwide box office across eleven films, making it Universal Pictures’ most profitable and longest-running homegrown franchise.
Universal has also announced that a new chapter in the saga, titled Fast Forever, is set to race into theaters on March 17, 2028, further extending the franchise’s commercial footprint.
Founded in 1995, PMI operates across more than 130 countries and holds licenses for a broad portfolio of brands including Fuggler, Stumble Guys, UFC and Naruto Shippuden.
