Apple (NASDAQ: AAPL) is pushing further into the smart home market with HomeView, a new hub device designed to bring a more personalized version of Siri directly into consumers’ living spaces.
The device features a seven-inch Liquid Retina display touchscreen, a built-in speaker, and a camera capable of recognizing individual household members to personalize the experience for up to six people.
Users can make FaceTime calls, play music, view security camera feeds, and control connected smart home devices such as thermostats, lights, and locks through the hub.
HomeView’s central selling point is its deep integration with Apple Intelligence, the company’s AI platform that also powers the upgraded Siri capabilities found in recent iPhone models.
The upgraded Siri is designed to understand personal context, deliver more conversational responses, and draw on information from apps such as iMessage and Calendar to help users complete tasks.
“Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user,” said Greg Joswiak, Apple’s SVP of worldwide marketing, in a statement.
“It’s powered by Apple Intelligence with Siri AI at its core, drawing on personal context from your iPhone to help you find what you need and get more done, all while keeping everyone’s information private and secure,” Joswiak added.
The product launches November 13 at a retail price of $299, positioning Apple directly against Amazon’s Echo Show and Google’s Nest Hub in the fast-growing smart display market.
HomeView relies on the same broader Siri AI technology that sits at the heart of Apple’s pending $250 million class-action settlement with iPhone users, though the device itself is not part of that lawsuit.
Plaintiffs in the class-action case alleged that Apple’s marketing created expectations about AI-powered Siri features that were not available when consumers purchased their devices, with customer claims centered on the company’s June 2024 unveiling of new AI capabilities.
Apple agreed to pay $250 million to settle the lawsuit without admitting wrongdoing, and the agreement remains subject to judge approval.
In a June 2024 press release introducing Apple Intelligence, the company wrote, “Powered by Apple Intelligence, Siri becomes more deeply integrated into the system experience,” adding that Siri would be “more natural, more contextually relevant and more personal, with the ability to simplify and accelerate everyday tasks.”
Eligible U.S. consumers who purchased certain iPhone models between June 10, 2024, and March 29, 2025, for personal or business use may be entitled to compensation from the settlement fund.
Eligible devices include the iPhone 16, iPhone 16e, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, and iPhone 15 Pro Max, with approximately 37 million such devices in circulation.
Consumers who submit valid claims by December 21, 2026, may receive $25 per device, with payments potentially reaching $95 depending on the number of valid claims and other settlement costs.
Those who did not receive a notice by email or mail can still file a claim online without a claim identification number and PIN through the official settlement website.
