GameStop (NYSE: GME) CEO, Chairman, and President Ryan Cohen purchased 844,130 shares of the company’s Class A common stock on October 13, 2026, spending approximately $22.8 million in open-market transactions.
Cohen paid between $26.75 and $27 per share for the October 13 purchases, using the same public exchange available to any retail investor rather than receiving shares as compensation.
The latest transaction follows a prior purchase on October 2, when Cohen acquired 700,000 shares for roughly $17.1 million at a weighted average price of approximately $24.41 per share.
In just eleven days, Cohen’s average cost per share climbed from the mid-$24 range to as high as $27, reflecting his willingness to buy at progressively higher prices.
The October purchases come after a September stretch that included blocks of shares valued at over $57 million, marking 2026 as a year of consistent and escalating insider accumulation.
Cohen’s direct beneficial ownership now stands at roughly 42.5 million shares, and including warrants, his total stake reaches approximately 46.2 million shares, representing around 9.1% of the company.
His three overlapping titles at GameStop, CEO, Chairman, and President, give him an unusual degree of influence over both corporate strategy and board-level decision-making.
GME closed regular trading at $27.22, near its 52-week highs, and shares rose approximately 3% in after-hours trading once news of the latest purchase became public, with the stock up 35.6% year-to-date.
Yorkville Ives initiated coverage on GameStop with an outperform rating and a price target of $32.00, highlighting the company’s transformation beyond its traditional retail model and noting that recent results indicate the shift is progressing well.
In a separate development, Cohen commented on GameStop’s interest in a potential acquisition of eBay, stating intentions to bring the plan directly to shareholders, remarks that affected eBay’s stock as Cohen criticized the company’s executives for being unyielding in negotiations.
The combination of aggressive insider buying at rising prices, a bullish analyst initiation, and strategic M&A ambitions suggests Cohen is positioning GameStop for a significantly different future than its origins as a brick-and-mortar video game retailer.
