Netflix Inc. (NASDAQ: NFLX) is considering a major strategic shift that would see it host rival streaming services directly on its platform, according to a report from The New York Times.

The New York Times reported that Netflix is evaluating the addition of services such as Comcast’s Peacock and Fox One to its content roster, citing people familiar with the matter.

The move is designed to position Netflix as a one-stop destination for television content, placing it in direct competition with Alphabet Inc.’s YouTube and Roku Inc. as aggregators of streaming video.

Sources cited in the report noted that no imminent deal is expected to be announced, and it remains unclear how any arrangement would be structured operationally.

It has not yet been determined whether Netflix would absorb content into its own service, as YouTube did with Peacock, or function more as a retailer in the model of Amazon Inc.’s Prime Video.

The reported strategy reflects a broader evolution in Netflix’s approach, shifting from building original content internally toward pursuing acquisitions and partnerships for growth.

Netflix’s management has previously stated that expanding its movie-studio business and strengthening its portfolio of franchises and intellectual property are central goals as streaming competition intensifies.

Netflix had pursued Warner Bros. Discovery as an acquisition target, but Paramount Skydance ultimately outbid it, a result that underscored both the company’s M&A ambitions and the limits it faces in that arena.

Earlier in 2026, Netflix acquired Budapest-based visual content creation and technology firm Interpositive to strengthen its production and post-production capabilities.

On the analyst front, Wolfe Research raised its price target on Netflix to $95 from $84 while maintaining an Outperform rating, citing the timing of content releases as responsible for “soft” subscriber and engagement figures in the second quarter.

Wolfe now expects Netflix to deliver stronger results in the second half of 2026 and solid guidance heading into 2027, pointing to third-quarter content as a key driver.

New seasons launching in the third quarter had prior seasons generate 1.3 billion hours of viewing in the top 10, compared to 765 million viewing hours for shows launched in the second quarter, according to the Wolfe analyst note.

Netflix reported second-quarter earnings per share of $0.80 on revenue of $12.56 billion, with EPS beating Wall Street estimates but revenue coming in slightly below expectations.

According to Koyfin data, the stock carries a 12-month average price target of $93.66, implying nearly 14% upside from its last closing price.

Of the 51 analysts covering Netflix, 35 have assigned a Buy or higher rating, 16 maintain a Hold, and none carry a Sell rating on the shares.

NFLX shares closed up nearly 3% on Tuesday, putting the stock on course for a sixth consecutive week of gains, though the stock remains down more than 9% on the year.

Retail sentiment on Stocktwits was bearish at the time of writing, with one user describing the Wolfe price target increase as “a nice vote of confidence” and noting that “the content slate gets much stronger from here.”

A separate Stocktwits user took a more critical view, arguing that Netflix “seems desperate for content and growth” and that the move to bring rival streamers onto its platform signals competitive anxiety rather than strategic strength.