Strategy (NASDAQ: MSTR), the company formerly known as MicroStrategy, has unveiled a Bitcoin Banking Adoption Index that measures how deeply major financial institutions have integrated Bitcoin services into their operations.
The index assigns scores to 25 major banks based on how comprehensively they offer Bitcoin-related products and services, producing an overall institutional adoption rate of 32%.
Strategy executive chair Michael Saylor commented directly on the findings, stating: “Major-bank Bitcoin adoption is accelerating, but still early: 32% overall as measured by the index.”
Fidelity leads all ranked institutions with a score of 71%, a result that reflects years of deliberate infrastructure building in the digital asset space.
Fidelity established Fidelity Digital Assets, its institutional custody and trading arm, back in 2018, and the firm has since expanded further by issuing a spot Bitcoin exchange-traded fund.
Among American peers, BNY scores 46%, Goldman Sachs comes in at 45%, while JPMorgan, Morgan Stanley, and Citigroup each land near 43%, clustering tightly behind Fidelity.
European institutions trail their American counterparts, with Banco Santander and Société Générale sitting mid-table around the 35% mark, while Japan’s SMBC and the Royal Bank of Canada score just 13%.
The index uses Harvey balls, a business scorecard system of empty, partially filled, and fully filled circles, to indicate five levels of adoption ranging from none to full implementation.
Strategy selected approximately 30 institutions using measures including total assets, assets under custody or administration, client assets, private-banking assets, and 2026 global systemically important bank status, with figures described as approximate and based on public information available as of July 10, 2026.
The company acknowledged that offerings may vary by geography, client type, and access channel, and said that additional methodology details and updates would follow in due course.
Strategy is far from a neutral observer in this landscape, holding 843,775 Bitcoin, the world’s largest corporate Bitcoin treasury, meaning wider institutional adoption directly supports its foundational investment thesis.
At the time of publication, Bitcoin was trading near $61,900, down more than 3% on the day, though Saylor’s long-term position remains firmly tied to the expectation of far deeper bank-level adoption ahead.
