Trump Media & Technology Group (NYSE: DJT), the company behind Truth Social, is launching a paid service that gives financial firms faster access to posts capable of moving markets.
Starting August 1, the new “Truth API” service will deliver instant updates from what the company describes as “highest-ranking” accounts on the platform.
Trump Media, which remains unprofitable, says the service is designed to generate a recurring revenue stream for the business.
Kevin McGurn, interim chief executive officer of TMTG, said in a news release: “Markets already move on Truth Social posts.”
McGurn added: “As adoption grows, we expect Truth API to become a meaningful, ongoing source of revenue for the company, creating lasting value for shareholders.”
The service is aimed squarely at traders and investment firms that require market-sensitive information as quickly as possible.
President Donald Trump frequently uses Truth Social to announce new tariffs, comment on Federal Reserve policy, and share other major decisions, with many posts triggering moves across stocks, oil prices, and other assets.
Trump has nearly 13 million followers on Truth Social, though the platform itself has an estimated 6.3 million monthly active users, far fewer than larger social media rivals.
According to Pew Research, roughly 55% of Truth Social users say they regularly get news on the platform, underlining its potential influence on public and market sentiment.
Trump owns approximately 41% of Trump Media through a revocable trust managed by his children, meaning he and his family stand to benefit financially if the API service succeeds.
Shares of DJT were trading at $8.85 at the time of reporting, down around 70% since Trump began his second term, with the company reporting roughly $3.7 million in revenue and a net loss of more than $700 million last year.
The Truth API launch is one of the first major initiatives under McGurn, who took over in April after former CEO Devin Nunes stepped down from the role.
Trump Media also disclosed that some firms had been accessing Truth Social data without authorization for months, and said it plans to block those methods, making Truth API the official channel for real-time post delivery.
Mark Spiegel, an investment manager at Stanphyl Capital Management, told the BBC that giving paying subscribers faster access to the president’s posts would be unprecedented, and that firms that do not pay could be “at a disadvantage.”
Robert Frenchman, a partner at U.S. law firm Dynamis, told Reuters the arrangement does not appear to cross any legal lines, stating: “It certainly does not seem fair, but yes, a tech platform can tier its distribution of information without violating federal securities laws.”
Selling API access is common across the technology industry, with companies including X charging businesses for data access, though Truth API is unique given Trump’s regular use of the platform to announce policy decisions.
Pricing details for the service have not been publicly disclosed, and Trump Media did not respond to requests for comment before the publication of initial reports.
Whether Wall Street firms will broadly adopt the service, and whether it can deliver the steady revenue stream Trump Media is counting on, remains an open question heading into the August launch.
