SoFi Technologies (NASDAQ: SOFI) is drawing renewed investor attention after CNBC’s Jim Cramer issued a pointed buy call on the digital bank during his Mad Money Lightning Round on June 18.
Cramer was unambiguous in his assessment of the stock, stating: “It’s hanging around that level. I continue to believe it’s time to buy.”
The call was not a hedged or cautious recommendation but a clear conviction signal from one of television’s most-watched market commentators.
Cramer’s public endorsement arrives as SoFi CEO Anthony Noto has been backing the company with his own capital throughout 2026 in a series of open-market share purchases.
Noto most recently acquired another 13,888 shares on June 16 at a weighted average price of $18.06, according to a Form 4 filing submitted to the Securities and Exchange Commission.
That single transaction is part of a broader pattern, with Noto’s 2026 insider buying now totaling approximately $2.25 million spread across five separate open-market transactions.
Those purchases have been made at prices ranging between $15.73 and $18.06 per share, all executed at prevailing market prices according to SEC filings.
Data from BigGo Finance shows that Noto has acquired a total of 130,211 shares this year at a blended average price of roughly $17.29 per share.
He now holds approximately 11.96 million SOFI shares directly, representing a substantial personal financial commitment to the company he leads.
A chief executive deploying $2.25 million of personal capital across multiple transactions sends a signal that few earnings call statements can replicate in terms of credibility.
Cramer’s repeated public endorsement of the stock at the $18 level adds a layer of broader market visibility to a company the wider investment community may be underpricing relative to its fundamentals.
Both signals point in the same direction ahead of the company’s next quarterly earnings report, with insiders and analysts alike appearing to anticipate stronger results than current valuations may reflect.
