SoFi Technologies Inc. [NASDAQ: SOFI] CEO Anthony Noto purchased 15,878 shares of company stock on May 8, 2026, at approximately $15.73 per share for total proceeds of $249,760, making his third insider acquisition of the year at a moment when the stock was trading near post-earnings lows and multiple Wall Street firms were reducing their price targets.

According to Google Finance data, SOFI was trading around $15.52 on Friday, May 16, inside a 52-week range of $12.74 to $32.73, leaving the stock down approximately 40% year to date and well below its recent highs as investor sentiment reset following a weaker-than-expected first-quarter report.

The Q1 2026 results that drove the stock lower showed earnings per share of $0.12, meeting or slightly beating estimates, on revenue of $1.1 billion that rose 42.58% year-over-year, with 14.7 million members representing 35% year-over-year growth, but the market focused on weakness in two specific revenue lines that drew the majority of analyst concern.

Technology Platform revenue, which comes from Galileo and Technisys serving fintech and banking clients, fell 27% year-over-year to $75.09 million after a large client departure, while the Loan Platform Business also underperformed expectations, with Truist analyst Matthew Coad citing lower sale assumptions for loan originations as the primary driver of his price target reduction from $20 to $17.

The wave of analyst price target cuts following the report was extensive and broadly uniform in direction: Goldman Sachs cut from $20 to $17, TD Cowen from $24 to $18, Deutsche Bank from $26 to $18, Mizuho from $38 to $29, Keefe Bruyette from $17 to $16, and UBS from $24 to $21, with most firms maintaining Hold ratings that reflect a cautiously neutral stance on the stock’s near-term trajectory.

Despite the cuts, no major firm moved to Sell, and the consensus remains at approximately 7 Buy ratings, 20 Hold ratings, and 7 Sell ratings, with an average price target of approximately $20.69, implying meaningful upside from current trading levels for investors willing to hold through the period of revenue line pressures.

Noto’s purchase follows additional insider buying that TipRanks characterised as generating a Positive insider sentiment rating, adding to approximately $1.5 million in personal purchases he made earlier in the year at higher price points, a pattern suggesting the CEO’s conviction in the long-term thesis has increased rather than diminished at lower prices.

SoFi separately agreed to acquire most of UK-based fintech PrimaryBid during the period, a capital markets platform giving retail investors access to institutional equity offerings, adding a growth initiative to the narrative at a moment when organic revenue momentum has moderated.