Amazon.com Inc. [NASDAQ: AMZN] has carried out another round of targeted layoffs affecting its Selling Partner Services division, adding to a string of workforce reductions that have eliminated nearly 30,000 roles across the company over the past six months as CEO Andy Jassy continues to reshape the business around artificial intelligence and operational efficiency.

A Business Insider report confirmed the latest cuts, with Amazon describing the reduction in the Selling Partner Services team as affecting a “small number” of employees, consistent with the language the company has used for smaller, targeted headcount adjustments in recent months rather than the large-scale eliminations that characterised the October and January rounds.

The Selling Partner Services division works closely with third-party merchants and handles onboarding, logistics, and account management services for sellers on the Amazon marketplace, representing a category of operational support roles that the company has identified as increasingly amenable to automation through AI tools.

The prior six months of cuts included approximately 14,000 layoffs announced in late 2025, followed by roughly 16,000 corporate role eliminations in early 2026 affecting AWS, retail, human resources, and engineering teams, a pattern research firm RationalFX described as part of a broader tech industry trend that has seen more than 45,000 job cuts across the sector since January alone.

Amazon has confirmed it intends to spend approximately $200 billion in total capital expenditure with a substantial portion directed toward AI infrastructure and data centre expansion, a level of investment that initially spooked some investors before Amazon’s stock recovered and hit new highs as the long-term AI strategy became clearer.

CEO Jassy has framed AI as fundamental to Amazon’s future operating model, telling investors that the technology would help the company operate more efficiently over time and could eventually reduce requirements for certain types of workforce roles, a candid acknowledgement of the structural dimension of the ongoing headcount adjustments.

Offsetting the workforce reductions in aggregate, AWS chief Matt Garman disclosed that Amazon plans to hire 11,000 software developers, interns, and engineers in 2026, describing demand for technical talent as “really accelerating” and confirming that the company is protecting and expanding core engineering roles even as it eliminates positions in operational, coordination, and support functions.

The Selling Partner Services cuts are described by the company as routine organisational review adjustments rather than part of a formally announced restructuring programme, but they reinforce a pattern of ongoing workforce recalibration that analysts expect to continue throughout 2026 as Amazon integrates AI into retail, logistics, cloud, and advertising operations at an accelerating pace.